Northern BC Tourism is working with Destination BC on a newly created Destination Development program that brings experienced facilitators to work with various stakeholders to develop a long-term strategic direction for destination development.
This focus on destination development will allow northern BC to more easily compete with new and emerging tourism destinations that are focusing their efforts on creating high quality and unique experiences. Consumers are also better able to find and customize their tourism experience with easy to use self-planning booking tools, so having the right product at the right time is more important than ever.
Other development initiatives currently underway in northern BC include Remarkable Experiences and the nomination of the Alaska Highway as a National Historic Site of Canada.
Banner image: Nonda Creek, Northern Rockies (Destination BC / Andrew Strain)