Content marketing is a strategic approach, focused on creating and sharing valuable content to attract and retain an audience and, ultimately, drive profitable customer action. In tourism that means providing the media that tells stories and relates the experiences that a destination has to offer. 

Moving forward, Northern BC Tourism's major focus will be on creating and gathering media on our region — everything from photography and filming, to articles and working with social media ambassadors. Do you have a story to tell? Share it with us.

One key initiative in 2016 was our hosting of the Google Trekker. For all the latest on the Trekker initiative, visit  

We are always looking for new stories about the communities, people and experiences in Northern BC.  Have something to share?  We would love to hear from you!

Banner image: Hudson Bay Mountain, Smithers (Destination BC / Grant Harder)