Northern BC Tourism is a Regional Destination Management Organization working to promote our region through destination development programming, media relations and marketing activities.

Our stakeholders are all communities, businesses and operators involved in tourism within our region, a vast area that spans along Highway 16 from Mount Robson west to Haida Gwaii, and north to the Yukon and Northwest Territories border.

We are one of the six tourism regions within BC and represent Destination British Columbia, the industry-led Crown corporation. We are a non-profit association, governed by a board of directors. Our main office is located in Prince George, and we also have team members in northwestern and northeastern BC.  

Banner image: Muncho Lake, Northern Rockies (Destination BC / Andrew Strain)